Safelite Files Suit Against Colorado-Based Safevue Auto Glass for Deceptive Practices and More

Safelite has filed a lawsuit against Denver, Colo.-based Safevue Auto Glass for alleged misrepresentation to customers, trademark infringement, consumer fraud, deceptive trade practices, unfair competition, unjust enrichment and more.

The company alleges that Safevue’s telemarketing employees "have at times falsely identified themselves as representing Safelite or calling on behalf of Safelite."

"Consumers have been actually confused or are likely to become confused by Safevue's telemarketing calls in which it is 'passing off' as Safelite and mispresenting that it is affiliated with or an agent of Safelite," writes the company in its