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VIDEO: Tuatara launches new O-I NZ bottle in tribute to native reptile

Post Time:Nov 12,2013Classify:Industry NewsView:79

New Zealand (NZ) craft brewer Tuatara has introduced a new O-I NZ manufactured beer bottle across its range featuring the scales of a Tuatara, a reptile native to NZ.“The idea for this bottle was so simple and was an obvious fit for our brand, but the technical challenges were immense,” said Carl Vasta, Director and Brewery Manager, Tuatara.“After several attempts both locally and internationally to bring this distinctive Tuatara-patterned bottle to life, O-I NZ was the company able to deliver it,” said Carl.The new bottle supports Tuatara´s transition from a regional brewing hero to a national brand with widespread distribution and genuine export potential.The feature video below includes an inside look at the bottle’s development and Tuatara’s brand positioning in NZ’s growing craft beer segment.Video: Tuatara launches new O-I NZ bottle in tribute to native reptile 30.08.2013, Owens-Illinois, Inc.

Source: http://www.glassglobal.com/news/video_tuatara_launches_new_o_i_nz_bottle_in_tribute_to_native_reptile-22834.htmlAuthor:

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