R.W. Knudsen Kicks off 50th Anniversary by Raising a Glass…Bottle

Natural fruit beverage manufacturer R.W. Knudsen is celebrating its 50th anniversary in 2011 with a variety of customer promotions. It kicked off the celebration in November with a limited run of 5,000 specially designed commemorative 750-milliliter glass bottles of sparkling Concord grape juice, given away via the brand’s Facebook and Twitter pages.A 50th anniversary consumer promotion will award a trip to Napa Valley to denote the brand’s beginnings at an organic grape orchard in nearby Paradise, CA. The promotion will be advertised at the retail level with specially marked neck hangers, a major digital advertising program, sampling events across the country and radio campaigns in San Francisco, Seattle, Denver, Chicago and Boston. Sweepstakes winners will be announced in the summer of 2011. 20.01.2011, GPI Headquarters