Glass Mechanix launches auto glass repair systems at NASCAR race

Glass Mechanix, an auto glass repair equipment and supply company, planned to launch its new Daytona Auto Glass Repair System at the NASCAR Nationwide Series race in Daytona July 3, according to a July 2 release. The company sponsored Rusty Wallace Racing’s Number 62 car, driven by Brenden Gaughan, at the race. Glass Mechanix would also launch its newly designed Web site at the race.

“The new brand for our products focuses on a racing theme, which really lines up with our policy on giving our customers everything they need to win in the marketplace,”said John Kiland, owner of Glass Mechanix, in the release. “The new Daytona Auto Glass Repair System incorporates the latest in glass repair technology and gives business owners a great option for taking their business to the next level.”

Developed based on the latest research in glass repair science, the Daytona System was designed to give glass repair professionals performance and speed. It includes a newly designed bridge which offers heightened precision and adjustability, and two-stage resin injector technology, which delivers twice the vacuum and uses half the resin of comparable screw-thread injectors.

Glass Mechanix’s original auto glass repair system will still be available, and has been rebranded as the Sprint Auto Glass Repair System, according to the release. This system has been used for more than 10 years by loyal Glass Mechanix customers and includes all the standard equipment needed for the individual operator to complete windshield repairs. The branding of both auto glass repair systems reinforces Glass Mechanix’s recently launched marketing campaign, which features an auto racing theme and a corporate tagline of “Setting the Pace in Auto Glass Repair.”

In addition, Glass Mechanix would premier its new IG glass repair system in Daytona, which removes fog and restores clarity to insulated glass.