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Starpack Award for Absolut Unique

Post Time:Nov 12,2013Classify:Industry NewsView:92

One of Europe´s most ambitious packaging projects in recent years has been rewarded with a prestigious Starpack award. ABSOLUT UNIQUE, a daring concept of nearly four million uniquely designed and individually decorated bottles, earned Ardagh Group and The Absolut Company a highly commended award in the Graphic Design and Decoration category of one of the UK´s major packaging awards.The judges commended the project as a "unique pack, unique idea, and a very collectable unique achievement."Each bottle in this vibrant and eye catching collection has a different colour coating and pattern as well as its own unique label number, giving consumers an opportunity to choose a truly personalised and individually packaged product. The application of twenty-two colours for the coating, five for the splash guns and sixteen colours for the fifty-one pattern types represented an immense technical and creative challenge.Fredrik K?llqvist, Development Manager Glass, Sweden & Denmark at Ardagh Group, and Eric N?f, Absolut Director, Packaging Development, accepting the award, described Absolut Unique as "the limited edition taken to the extreme."Ardagh had to adapt a decoration process that had been engineered to minimise design variation into something that needed to deliver the exact opposite. They developed a computerised valve and control system to automatically and continually change colours and spray patterns on the bottles."ABSOLUT UNIQUE is a daring concept, even for a company as passionate about creativity as ABSOLUT," says Jonas Tåhlin, Vice President, Global Marketing at The Absolut Company. He added: "Anyone can do one or two unique products but we´re making close to four million. Our customers are all unique, so we wanted to give each of them a ´one of a kind´ bottle to reflect their individuality. We loved the concept. Making it happen was the hard part." 14.08.2013, Ardagh Glass Benelux

Source: http://www.glassglobal.com/news/starpack_award_for_absolut_unique-22757.htmlAuthor:

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