Verallia Germany - Eye catcher at BrauBeviale

“Glass is the right packaging for natural goodness.” Such was the message successfully conveyed by Verallia Deutschland at BrauBeviale, the world’s premier drinks industry trade fair. The manufacturer of glass for bottles and jars was presenting its latest glass innovations and its creative services in Nuremberg, Germany, from 11 to 13 November 2014. Verallia’s bright idea of a ‘bottle tree’ gained the company a high profile at BrauBeviale.

BrauBeviale 2014 is over. The drinks industry trade fair attracted record exhibitor and visitor numbers. Those manning the Verallia Deutschland stand shared the organizers’ immense satisfaction. “Our conversations with clients confirmed what we had already noted in recent months: quality manufacturers in the drinks sector are returning to a greater reliance on glass than in the recent past,” sums up company chairman Stefan Jaenecke.

Eye-catching

Catching the eye on the Verallia Deutschland stand at BrauBeviale was a ‘bottle tree.’ Bottles of every shade of green made up the ‘leaves,’ while the trunk was resplendent in brown glass. The tree symbolizes natural goodness and the recycling philosophy aptly embodied by glass, with its consistent top quality.

Virtual Glass app

Prominent among Verallia’s services to clients and business partners on show this time was a ‘Virtual Glass’ app, which exploits present-day possibilities of technical presentation. IPad users can create glass bottles and jars of varied shapes and colours, and modify them at the stroke of a finger. They obtain an instant, virtual display of every conceivable design facet, from mouths and apertures to labels.