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Glass bottle for new organic tea line

Post Time:Dec 29,2008Classify:Glass QuotationView:506

New China Mist Pure organic, ready-to-drink teas break out of the mold in a 16.9-oz, curvy glass bottle, awash in screen-printed graphics that convey the teas' Gourmet Quality and sophistication.

As exotic as its name implies, China Mist Brands' launch of China Mist Pure bottled organic iced tea in six varieties is going beyond the marketer's usual foodservice channels to retail. The company says its “fresh-brewed” teas are currently available in select markets as part of a phase-in national scaleup strategy to head into most major markets in the first and second quarter of 2009.

The packaging design was developed by the China Mist Brands team working closely with Robb Penney, owner of 602 Design (602/234-0235). The team created a look for China Mist Pure that could convey a quality product with exotic flair, says Biggins. “The results had to have a quality, contemporary, premium appearance that's sleek and says 'pure tea and fruit flavorings with nothing else added.' Each flavor includes pure water, pure organic tea, organic juice (in two flavors), natural flavors and that is about it. The teas are unlike anything else on the market, so much of that comes through in this beautiful bottle.”

602's Penney worked on the product logo and the bottle before it was brought back in-house where the look and product copy was finalized, says Biggins. TricorBraun (

The custom bottle had to be contemporary, Biggins tells PD. “The hourglass shape is very unique [for the tea category]. We wanted it to feel good in your hand and comfortable, like a perfect fit. We wanted it to be elegant, so that our teas would be completely different than other bottled teas because the tea inside is completely different.”

Placed vertically, the label graphics are screen-printed in three colors including black, white and a main PMS color—that adds a splash of light green, deep green, purple, blue, red, orange or warm yellow—denoting the tea flavor. The China Mist name and Pure logo are set against a wave of translucent pale white, which connotes a floating mist across the front panel. A 33-mm, silver-toned lug-style safety-button closure, also from TricorBraun, tops the bottle. China Mist Pure teas are described on the label as naturally flavored, with few calories, about 0 to 40 per serving (there are two servings per 16.9-oz/500mL bottle).

Source: Packaging DigestAuthor: shangyi

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