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PPG Video Series Wins Brand Builder Award for Best Channel Marketing Program

Post Time:Nov 13,2015Classify:Company NewsView:243

PPG Industries’ “Glenn the Glass Guy” series of consumer education videos has earned a 2015 Brand Builder Award for best channel marketing program from magazine publisher Hanley Wood. The Brand Builder Awards by Hanley Wood recognize the most innovative and effective marketing campaigns throughout the residential, commercial design and construction industries.

 

Glenn the Glass Guy is an actor-portrayed PPG expert who uses foam footballs, thermoses, radiometers, heat lamps and other props to explain the science of residential glass and window performance in a fun and engaging way.

 

Written and produced by the Pipitone Group, Pittsburgh, the videos are divided into fast-paced segments that address topics such as how low-emissivity coatings work; the differences between passive and solar-control types of low-E glasses; and how the performance of stainless-steel and foam-based spacer systems compare with one another.

 

Brad Boone, PPG market manager, residential segment, said the videos are designed to help consumers understand the value of investing in high-performance window products that ultimately pay for themselves by delivering a lifetime of energy savings. “Consumers tend to think of glass and windows as commodity products, and it’s difficult for retailers to explain the benefits of these value-added products when homeowners shop online or visit a showroom,” he explained. “The videos present helpful information quickly and concisely and in a way that is compelling to watch.”

 

To view the Glenn the Glass Guy videos, visit glenntheglassguy.com.

 

 

 

 

Source: http://glassmagazine.com/news-item/commercial/ppg-Author: shangyi

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