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Dreams in glass - beauty and convenience in plastic: Gerresheimer displays classic cosmetic design in both materials

Post Time:Feb 04,2009Classify:Company NewsView:429

Paris is sprucing itself up for PCD: from 3rd to 4th February 2009 the spotlight is on Perfumes, Cosmetics & Design in this city of  esthetic and technical sophistication. With extravagant glass objects and a high-quality plastic range, Gerresheimer shows itself from two very attractive sides in the packaging world around fragrances and cosmetics (Booth D01).

On the shimmering scene of cosmetics packaging, Gerresheimer - which otherwise concentrates on pharmaceutics and life sciences - has always cut a good figure. For decorative glass design the Group has at its disposal all the refinements of shaping, colouring and finishing. With this repertory it serves all the relevant market segments of the fragrance and cosmetics world with flacons, bottles and pots, ranking internationally as one of the leading specialists in both the prestige and the mass market. It has in the meantime developed beyond the bounds of the glass business: as a new member of the globally active Group the Spanish company EDP (today Gerresheimer Zaragoza, Valencia and Buenos Aires) has contributed a multifaceted range of PET bottles for skin and hair care. It now complements the product portfolio particularly where plastic is simply more practical, eg for shower gels, shampoos and body lotions. “Overall, we can now cover the largest and most important sectors of the cosmetics market today over the full spectrum – and at a very high level of sophistication across the board, “says Burkhard Lingenberg, Director of Marketing and Communication for the Gerresheimer Group.

In both these worlds the crème de la crème of the perfumery and cosmetics industry is represented in great numbers: highly individual styles and temperaments make the presentation in Paris a thoroughly stimulating experience. In glass alone the portfolio  ranges from the businesslike glass flacon in a trunk format, logically packed in top-class leather (´Passenger´, S.T. Dupont/Interparfum), to the magical colour play in sensuously curved glass drops (´Sheyda´, Yves de Sistelle/SPPC Paris Bleu).
A freshly minted award crowns a perfume already presented before, whose flacon comes from the Gerresheimer glass workshops: readers of Maxim, the lifestyle magazine for men, voted ´Esprit connect for him´ (Coty) as their ´Fragrance of the Year 2008´, thus making it a winner of Maxim’s latest Grooming Award. The product is part of an overall concept which also includes the fragrance variants ´Esprit connect for her´ and ´for us´.

Ranging from glass-like clarity to silver and vibrant colour the PET portfolio also attracts the eye. Highly original and aesthetically appealing shapes, extreme transparency and brilliant printing effects also put this category clearly in the aristocratic class. In a gleaming red spray bottle with a horizontal shoulder the new Aqua Protective from the major hair-care brand Kérastase (L´Oréal) makes a particularly striking impression for example. Biotherm homme ´Sun´ signals secure sun protection just through its opaque dispenser bottle in shimmering silver. With a straight pillar shape in colourless plastic moving smoothly to silver cap Just Perfect Bath and Shower Gel from Marks & Spencer promises elegant refreshment. Just a few examples of astonishingly attractive diversity: the desire for unbreakabilit can in itself set visibly attractive priorities.

Source: Gerresheimer AGAuthor: shangyi

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