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Glass sector eyes growth in milk and juice category

Post Time:Apr 28,2009Classify:Industry NewsView:269

Glass packaging could return to milk and fruit juices if brand owners respond to European consumer demand for the material, industry commentators have said.

Dominique Tombeur, president of the European Container Glass Federation (Feve) said the result of a survey of 6,200 consumers in 12 European countries published today (20 April) made milk and juices a key opportunity for the sector.

Some 40% of those surveyed said they would prefer to buy milk in glass, for example, but only 5% said they were able to do so. 45% would prefer glass for fruit juice compared to 14% who used it.

"Consumer awareness of environmental and health issues point to us being able to regain a share of the marketplace," said Tombeur.

Feve revealed that the survey, carried out by research firm Insites, showed 74% of European consumers preferred glass to other packaging formats.

Dennis Claus, senior consultant at Insites, said that glass was perceived as a material that maintained a product's taste and was particularly suitable for special occasions. As such, the survey underlined the dominance of glass in alcoholic drinks.

"Glass also has a very strong position in terms of its perceived environmentally friendliness. Some 89% of those surveyed, 85% in the UK, feel it can be recycled," he said.

British Glass director general David Workman said he hoped the survey results would ensure packaging specifiers and brand owners recognised the demand for glass packaging.

"I trust that those who may be tempted to move away from glass will seriously reconsider their positions," he said.

Feve has also launched its Friends of Glass forum to promote glass packaging.

The full Insites survey is available from the Feve website by

Source: packagingnews.co.ukAuthor: shangyi

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