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GlasShine - new promising product

Post Time:Jun 24,2009Classify:Glass QuotationView:1297

Polish company Kodar sp. z o.o. is a new player in the glassware market. Kodar sp. z o.o. produces the only one product but it has no analogues and it is new on the European market. This product is glass tumblers which lighten up from a hand touch.

Product reference
GlasShine tumblers are glass tumblers produced with a cave inside of the thickened bottom. The cave is decorated from inside and is filled with batteries and lighting. Illumination turns on at the moment when a person touches the glass by the hand. Elements of lighting are hermetically hidden inside of the glass tumbler and are not subjected to contact with water when washing it.

Mutual business
Kodar sp. z o.o. is not a competitor to existing glass manufacturers and distributors. Rather the company is their potential partner, buyer and supplier. On the one hand Kodar company has its own production line of interactive glasses and it buys the glass forms at glassworks for them. On the other hand the company may arrange co-production with other manufacturers who wish to expand their product line.

From Russia to Europe
Interactive glasses have successfully been represented on the Russian market. They are in high demand as business gifts, as means of alcoholic beverage and tobacco brands promotion in the points of sales. At the moment the products are not represented in the network of retail sales. It is planned in autumn of 2009. Special collection is being prepared for retail sales in Russia, developed by Russian celebrity. Trial sales through online store on the company´s website showed that the product was in high demand among retail buyers at a price of $ 20 per piece.

A new collection of interactive glasses «GS Basic» is produced for the European market. You can see it on the official website of the company. To distribute the collection in Europe the company invites distributors for cooperation.

Are you thirsty? Be happy!
GlasShine tumblers are not positioned as dishware. They represent a new category of products because they are bought not as device for quenching but because of their originality. This is not just dishes - it is emotions. The main advantage of new product can not be touched by hands, though it occurs when touching it. This is magic that is born in contact with unusual glass.

Source: http://www.glassglobal.comAuthor: shangyi

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