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PRAD celebrates 50 years in decoration of cosmetic bottles

Post Time:Jan 17,2022Classify:Company NewsView:1081

PRAD, the decoration specialist of glass and aluminium bottles for the cosmetic industry is celebrating its 50th anniversary.

50 years after its creation, PRAD is still a French and independent company, nowadays specializing in the decoration of recyclable glass and aluminium containers. CHANEL, COACH, DIPTYQUE, LALIQUE, PARFUMS DE MARLY and many other prestigious brands are among its references.

The company continues to strive for innovation and development, in full compliance with its Quality and CSR strategy and is investing and developing new technologies for metallization as well as strengthening its R&D to maintain a top level of customer satisfaction.

PRAD proposes the following key technologies: liquid metallization, lacquering, laser finishing, silk screening, pad printing and hot stamping. Used individually or combined, they allow a wide range of renderings, shades, colour and/or material effects, and extreme precision of patterns. The high-quality decorations catch the eye as much as they encourage the touch, providing the brands sensory experience of their packaging.
PRAD relies on its modern equipment, its environment-friendly industrial practices and processes. The company belongs to the Industry of the future 2.0 program of the Auvergne-Rhône-Alpes region and is an active member of the UN Global Compact Program.

In 1972, Gérard and Marie-Anne Béranger created the company with an initial vocation to produce decorating caps of perfume bottles and cosmetic jars. Stimulated by a customer, PRAD developed metallization varnishes for glass and thus became a specialist in this field.

Aware of the creative and industrial advantages of varnishing glass bottles, Gérard Béranger invented glass lacquering in the 1980s. This technology was put into practice with the launch of Rose Cardin, the first line of lacquered bottles for a selective fragrance.

Since 2016, PRAD is managed by Bruno Pierrain, its current owner.

Source: glassonlineAuthor: shangyi

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