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Taiwan panel makers slowing down price increases

Post Time:Jul 10,2009Classify:Industry NewsView:456

Taiwan LCD panel makers are easing up on price increase to prevent Korea-based panel makers, Samsung Electronics and LG Display, snatching orders from the China market, according to industry sources.

Taiwan panel makers originally hoped to raise prices back to profit levels, but Korea makers, which are seeing fewer shortages on glass substrates compared to Taiwan makers, are offering cheaper prices to grab more market share in China, the sources noted.

Taiwan makers had planned to raise prices of 32-inch TV panels - a popular screen size in the China market - to US$220-230 in July, but they are slowing down trying to fend off competition from Korea suppliers. Average prices for 32-inch TV panels currently stand at US$205-210, the sources added.

China is expected to replace North America to become the largest LCD TV market in 2010-2011, the sources said.

Taiwan and Korea makers are working more closely with China players. AU Optronics (AUO) will set up a LCD module (LCM) joint venture with Sichuan Changhong Electric; Chunghwa Picture Tubes (CPT) is the largest shareholder of Xiamen Overseas Chinese Electronics (Xoceco); and LG Display has forged a strategic alliance with Skyworth.

Source: http://www.digitimes.comAuthor: shangyi

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