Post Time:Jun 10,2011Classify:Industry NewsView:406
Can a global marketing campaign turn a packaging material that most people take for granted into something that stands out — indeed, don't even "see" but see through?
Owens-Illinois intends to find out.
O-I, the world's largest glass container manufacturer, has been making iconic glass containers since 1903, counting among its clients Anheuser-Busch InBev, Coca-Cola, Heinz, and PepsiCo.
The company has just launched a global marketing push with a new logo and tagline "Glass Is Life," all highlighted on a new website as the anchor of an integrated campaign.
The media plan includes print ads (in 12 countries and seven languages) and supported by Facebook, Twitter and YouTube, where inspirational interviews play up the importance of glass.
Source: http://www.brandchannel.com/home/post/2011/06/09/OAuthor: shangyi