Viracon Unveils New Logo and Corporate Branding

Viracon recently launched a corporate rebranding initiative to include a new corporate website and product guide, in addition to a series of marketing investments to be made throughout 2013. The glass fabricator recently revealed its new logo as part of the rebranding campaign. The logo, complete with a new typeface, is intended to graphically represent the company’s expertise with large-scale commercial buildings, high-performance glass products and fa?ade design assistance, according to a Viracon press release. “This is an important update for Viracon,” said Kelly Schuler, president, in the release. “The new branding modernizes, refreshes and will help keep Viracon relevant for the next generation of architects and design professionals.”