Glass Doctor wins first place award for social media

Glass Doctor was awarded the first place 2012 STAR Award for Best Social Implementation by Franchise Update Media Group at the 14th Annual Franchise Leadership & Development Conference in Atlanta. The annual award recognizes franchise companies for best practices in lead generation and recruitment. Speaking To And Responding (STAR) award recipients are scored and rated based on results compiled by mystery shoppers who pose as qualified prospects and contact franchisors online and by phone. Glass Doctor Public Relations Specialist Becca Broaddus creates and implements the social strategy for the company.

“When I first learned about ‘social media’ I thought it would be a nice fad, but this is one of the most powerful forms of advertising now,” Glass Doctor President Mark Liston said, in a release. “I’m so proud of what Becca and our franchisees have accomplished by working together in this area."