Research and Markets: The Research, "US LCD TV Market and Customer Segmentation" Provides a Deep Demographic Look into US LCD TV Purchases

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In the US at the end of 2008 there will be 33.1M LCD TVs sold. However, while the number of LCD TVs sold moving into 2009 will rise, a steep decline in Average Selling Prices (ASPs) will sap 2009 overall revenue growth. Further, market weakness will impact multiple income segments, including households with income below $35,000 as well as households with income between $150,000 and $250,000.

LCD TV revenue from households with income between $150,000 and $250,000 will declines by over 9% in 2009 compared to 2008. In 2007, US head of households aged 70 years old and older spent US$2.1 billion on US LCD TVs. African-Americans purchased 1.6 million LCD TVs in 2007, but that number is expected to grow to 5.2 million LCD TVs in 2012. In 2012, in households where the US LCD TV purchaser makes between $50,000- $74,999, the total revenue from these household is forecasted to be $7.3 billion.

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