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USA Pavilion to Introduce Largest SmartGlass Roof at Next World's Fair

Post Time:Mar 05,2015Classify:Company NewsView:942

MILAN, ITALY--(Marketwired - March 04, 2015) - Research Frontiers' patented SPD-SmartGlass technology has been selected as the exclusive smart glass for the USA Pavilion at this year's World's Fair, Expo Milano 2015, which is expected to attract 20-30 million people from May through October. Friends of the USA Pavilion Milano 2015, the private sector partner working with the U.S. Department of State to organize the U.S. presence at Expo Milano in Italy, today announced its partnership with Research Frontiers Inc. (REFR) at the site of the USA Pavilion in Milan. Among those in attendance at the announcement ceremony were Charlie Faas, CEO of Friends of the USA Pavilion Milano 2015, Joseph M. Harary, CEO of Research Frontiers Inc., the company that invented and licenses SPD-SmartGlass technology for use in the automotive, aircraft, marine, museum and architectural industries, and Alberto Bertolini, CEO of Isoclima, which made the SPD-SmartGlass CromaLite panels for the USA Pavilion roof.


The USA Pavilion will have 312 large panels of SPD-SmartGlass manufactured under license from Research Frontiers by Isoclima, a leading high-end world glass manufacturer based in Este, Italy. Each panel measures approximately 1 meter by 3 meters, making the total surface area in the roof more than 10,000 square feet.


A video of the SPD-SmartGlass CromaLite roof panels operating at the USA Pavilion worksite is available.


"This is the largest known installation of smart glass in the world for a roof application," said Joseph M. Harary, president and CEO of Research Frontiers. "The USA Pavilion's magnificent views from the rooftop terrace, and the unparalleled ability to protect occupants from the heat of the Milan summer, provide a perfect setting for this impressive and elegant architectural use of our SPD-SmartGlass."


According to the current designs for the USA Pavilion by leading international architect James Biber, each panel will switch in seconds from dark to clear, or any desired tint in between, in response to an automated control system. USA Pavilion visitors will be able to instantly control individual panels in the roof from a touchscreen tablet.


"We love SPD-SmartGlass' ability to instantly switch from clear to opaque in response to environmental conditions. We're using more than 10,000 square feet on the rooftop terrace to warm or cool visitors with a minimum amount of energy (the equivalent of only six 100 watt light bulbs to fully clear the roof panels and no power to keep them tinted). We're also using SPD-SmartGlass to create the world's largest installation of its kind: treating the glass panels as an array of very large pixels and programming images, patterns, words and reactive motion onto what would otherwise have been a simple glass canopy," said Biber, whose Manhattan-based architectural firm won the design competition for the USA Pavilion.


SPD-Smart electronically dimmable windows and skylights block heat in the summer and reduce heating and cooling energy requirements in the winter, while maintaining a pre-selected level of light and temperature and blocking harmful UV rays. By more effectively controlling daylighting, SPD-Smart windows also allow "daylight harvesting," which some independent sources estimate can save 35%-60% on lighting energy. With the growing pressure to reduce the energy use of buildings, many expect it to be a cornerstone of intelligent building design for years to come. Because SPD-SmartGlass can be retrofitted to existing structures, even existing building stock can benefit from this green technology. This is significant as approximately 61% of all construction projects are retrofit projects, according to the U.S. Green Building Council.


SPD-Smart technology is the only smart glass technology that gives users the ability to instantly and precisely control the level of shading to any point between very dark and clear. This provides exceptional control over solar energy while also adding to user comfort, security and protecting interiors. Available in glass or plastic, SPD-Smart windows can be controlled manually or automatically, and are currently being used in the automotive, architectural, aircraft and marine industries, and to protect priceless artifacts in museums from damage from visible light.


Charlie Faas, CEO of the Friends organization, today thanked Research Frontiers in addition to Isoclima and Hitachi Chemical, which supplied the special SPD-Smart light-control film that is laminated inside the SPD-Smart CromaLite panels used in the USA Pavilion roof. "We looked at various switchable glass technologies and wanted the best, and thanks to the involvement of Research Frontiers, Isoclima, and Hitachi Chemical, we were able to get the best performing product possible from the combined efforts of companies on three continents. In just two months, USA Pavilion visitors will experience the SPD-SmartGlass CromaLite roof panels and see just how smart their glass, and their buildings, can be."


About Friends of the USA Pavilion Milano 2015


Friends of the USA Pavilion Milano 2015, a 501(c)(3) nonprofit organization, is a collaboration between the James Beard Foundation (JBF) and the International Culinary Center (ICC), in association with the American Chamber of Commerce in Italy, whose mission is to conceive, design, fundraise for, and produce the USA Pavilion and programs at Expo Milano 2015 under the auspices of the U.S. Department of State. Current partners include GE, NUSSLI, Uvet, Brand USA, Microsoft, DuPont, Boeing, Illy, 3M, FleishmanHillard and Research Frontiers.


Through the leadership of Commissioner General Doug Hickey and the overall direction of the U.S. Department of State, the Friends organization will oversee every aspect of the project in consultation with a team of experts across the science, business, technology, agriculture, sustainability, design and other fields. The pavilion's management and program is directed by President Dorothy Hamilton (founder and CEO of ICC), CEO Charlie Faas, and Chief Creative Officer Mitchell Davis (EVP of JBF). Biber Architects has been selected to design the USA Pavilion, and Thinc Design is serving as USA Pavilion exhibition designer.


For more information, visit: www.usapavilion2015.net and www.expo2015.org.


About Research Frontiers Inc.

Research Frontiers is the developer of SPD-Smart light-control technology which allows users to instantly, precisely and uniformly control the shading of glass or plastic, either manually or automatically. Research Frontiers has built an infrastructure of over 40 licensed companies that collectively are capable of serving the growing global demand for smart glass products in automobiles, homes, buildings, museums, aircraft and boats. CromaLite SPD-SmartGlass panels for the USA Pavilion at the 2015 Milan Expo were fabricated by Isoclima S.p.A. using SPD-Smart light control film manufactured by Hitachi Chemical Co. under license from Research Frontiers. Research Frontiers and the USA Pavilion thank Isoclima and Hitachi Chemical for their generous support.


More information is available at: www.SmartGlass.com, www.isoclima.net and on Facebook, Twitter, LinkedIn and YouTube.


Note: From time to time Research Frontiers may issue forward-looking statements which involve risks and uncertainties. This press release contains forward-looking statements. Actual results could differ and are not guaranteed. Any forward-looking statements should be considered accordingly. "SPD-SmartGlass" is a trademark of Research Frontiers Inc. "CromaLite®" is a trademark of Isoclima S.p.A.


Image Available: http://www.marketwire.com/library/MwGo/2015/3/4/11G034865/Images/Slide1-421535004519.jpg

Embedded Video Available: https://www.youtube.com/watch?v=Sx5UbY4-7VY&feature=youtu.be



U.S. Department of State


For further information about Research Frontiers, Isoclima, SPD-Smart technology and the USA Pavilion, please contact:


Joseph M. Harary

President and CEO

Research Frontiers Inc.

+1 516 364 1902



Alberto Bertolini

General Manager and CEO


+39 0429 55788



James Biber, FAIA LEED

Biber Architects

+1 212 683 7071



Charlie Faas


USA Pavilion at Expo Milano 2015

+1 408 313 8924

Source: http://finance.yahoo.com/news/usa-pavilion-introduAuthor: shangyi

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