Basco reaches 100th Roda Select dealer

Officials from Basco Shower Enclosures announced Jan. 3 that the company has reached the 100 dealer mark for the Roda Select brand, which was launched in early 2011. The Roda Select program requires Basco customers to make a commitment to the Basco brand in terms of displaying products, supporting company initiatives and becoming truly engaged with Basco's brands, according to a company release.

Company officials attribute the achievement to the work of the entire organization, from quoting, drawing, manufacturing and servicing the customer as they engage into the more complicated product line, according to the release.