Gus Crystal Factory reborn from the ashes and showed the result of a year of work.

In 2013, it was announced the revival of the famous Gusev Crystal Factory. Said - done. The plant has gained new strength and meaning: now there is no mass production of crystal and glass, but the running line of exclusive products designed to retain Gus Crystal its recognizable brand. In the process of updating and include young designers: in the interest of the company even opened competition at the Center «ARTPLAY» on the best design made ??of crystal handmade.

Gusev Crystal Factory - one of the oldest in Europe, this type of production and the largest surviving enterprises in Russia for a long time the plant was in absolute decline. Problems with sales began in the 80s. Demand fell due to the fact that the crystal ware ceased to be the subject of a welcome home luxury. With time came to replace the crystal glass is cheap and more practical glass.

In August 2012 it was reported that the administration of Vladimir region adopted an action plan for the resumption of production of crystal and the preservation of the brand "Gus crystal." Resume operation of the plant was planned in early 2013. In June 2013 at the International Economic Forum in St. Petersburg, there was a sensation - the fate of the plant decided finally. Lenders have agreed to allocate 80 million rubles for the revival of iconic brand and modernize production.

But because of all sorts of complications associated with the financing, the plant resumed its activities in December 2013 under the new name "Gus Crystal Factory name Akim Maltsova."

The main problem was that one of the owners Alex Rusakovskaya could not reach a consensus with the Moscow Industrial Bank, which is why the plant was in complete desolation. This situation Rusakovskaya reported Governor Vladimir region (then Acting) Svetlana Orlova, and she in her usual manner instantly resolved the issue, personally contacted the bank's management. Promised to give money, but the process of the transfer of funds is delayed. At the World Economic Forum and Rusakovskaya Arsamakov Adam, president of the Moscow Industrial Bank, was able to meet in person, after which the bank issued credit enterprise in several tranches by 80 million rubles from the required 95.

Lacking funds for the restoration of the plant in Gus-Crystal decided to invest the owners themselves. Large-scale production of crystal again not going to establish, set the task to save the plant, in order not to lose the unique of its kind and the fishing brand, is the hallmark of the town of Gus-Crystal. After all, without crystal second part of the city name loses its meaning and automatically becomes archaic.

It was decided to reorient production to production of exclusive handmade products, for which it was planned to preserve and modernize the fourth workshop. At a significant profit in the modernization of the plant is not expected. And initially acknowledged that this is more of a fashion step, rather than business development.

Resumed in December 2013. the work under the new name "Gus Crystal Factory name Akim Maltsova" company in a short time to show good performance results, as well as following fashion trends in the design process.

September 24, 2014 at a meeting with Russian President Vladimir Putin Vladimir Oblast Governor Svetlana Orlova mentioned the "Crystal" plant:

- Restore Gus Crystal Factory - factory work, 5 million product releases. For the city of Goose-crystal is important. Retained [art] college kids. The process has started.

Exhibition of crystal products held in the Moscow Center of Design and Architecture «ARTPLAY», production plant named Gusev Akim Maltsova caused a real stir, it even extended to 10 days - until October 31. The exposition has been deployed as part of the All-Russian contest "diamond face", to participate in it invited the young and ambitious designers and artists, and suggested the development of ideas of crystal products for Gusev plant.

The main task that must meet the contestants, to develop the idea of ??the actual subject of the crystal, keeping the tradition of Gusev production. It is important that the proposed contestants design projects were not just decorative items, but were functional. At Gusev Crystal Factory name Akim Maltsova will manufacture industrial design products that recognize the winner. Finalists will be invited to the exhibition INNOPROM-2015, which will be held in July in Ekaterinburg.